Today’s life science marketers use ‘touchpoints’ to position their organization and communicate about its brand. To make marketing more effective, there are 10 key aspects about touchpoints that you must understand. All touchpoints are audience-focused, but their importance varies by industry, company, and audience. Not all can convey the same message, and there are some that are hard to control. Read how to make your touchpoints work together – not in conflict! – to keep your messaging consistent across your organization.