Problem:
bioMérieux developed a new diagnostic instrument, one that is very efficient at extracting genetic material (DNA and RNA) from samples. The instrument is quite advanced and represents a vast improvement over existing equipment. bioMérieux wanted to list many of the improvements represented by the new machine, but a brochure full of bullet point lists would not be compelling.

Solution:
Forma developed a system of tiles to convey the different improvements. We color coded the tiles and divided the brochure into sections, to allow sales personnel an easy-to-follow structure for an in-person presentation.

Results:
The organization of the brochure was so successful that we created an interactive demo following the same organizational principles.

Services Fulfilled:
• Marketing Strategy
• Brand Development
• Collateral Material
• Trade Show
• Direct Mail
• Interactive Demo