David Chapin talks about marketing for life science and biotech professionals at MAGI 2015 East on May 17 05/12/2015

Forma Life Science Marketing CEO David Chapin will co-present to life science and biotech researchers and other professionals about effective marketing, presentations, and stage presence at the MAGI 2015 East Clinical Research Conference in Arlington, VA on Sunday, May 17.  Click here for details and some presentation outtakes. Tweet

Two trends that are reducing the power of the sales function in the life sciences, and what to do about them 05/08/2015

There are two trends that are changing the importance of the sales role in the life sciences. I’ll outline these trends, which you’ll easily recognize, and then I’ll talk about what this means for life science organizations. TREND 1: Ubiquitous information is reducing the power of the sales department. It used to be that sellers […]

Let’s take the “P” word out of Life Science Marketing 04/29/2015

Have you ever improved upon a mediocre speech by turning it into a PowerPoint (that “P” word), or do you know any great speeches that were written in PowerPoint? I seriously doubt it. In a blog post titled “7 Strategies That Make Speechwriting Easier,” Dr. Michelle Mazur makes some good points — sticking to one […]

Archetypes: ‘The next trend in high-performance B2B marketing’ 04/16/2015

The recent webinar, Using archetypes in life science marketing to increase sales and margins, included an interactive discussion led by David Chapin that shed new light on how life science organizations can set themselves apart from the competition and better engage their audiences in a crowded, highly regulated marketplace. In so doing, such organizations will benefit […]

To empower employees, let them sink or swim 03/11/2015

I recently made a 48-hour whirlwind trip to the West Coast for a series of client presentations when I made a grim discovery: I had forgotten my phone charger. My colleague and I zipped into a convenience store, where I quickly spotted my prize on a rack near the counter. I reached for the charger, […]

When life science marketing misses the mark 03/02/2015

Words 2 Wow Founder Chris Conner (@words2wow) recently asked life science sales professionals if their marketing communications teams were giving them what they need to be successful – namely getting the right leads into the funnel and creating tools to help them bag the business. Only 40% of the 24 respondents feel their organizations’ MarCom […]

Virginia life science KOPs welcome David Chapin 02/26/2015

Charlottesville, VA – February 26, 2015 – David Chapin, author and CEO of Forma Life Science Marketing based in Research Triangle Park, NC, will present at two industry gatherings in Charlottesville, VA on Thursday, April 2. Indoor Biotechnologies, a locally based global manufacturer of biologics for allergy and asthma, is organizing Chapin’s appearances. Dozens of […]

Why ‘almost the best’ isn’t alright for life science marketing 02/10/2015

“Market share as a first priority generally doesn’t end well. When you compete on quality, ‘almost the best’ will often still do pretty well. When you compete on price, ‘almost the cheapest’ always loses.” The quote above comes from a recent post by Apple-centric tech blogger John Gruber. Though Gruber was specifically referring to the Smartphone […]

This year: lose weight, not clients 01/09/2015

Every year, I set out with the best of intentions. I make resolutions to be healthier, do more charity work, or even spend more time with friends and family. Things always start well but somewhere around January 15th, something comes up and I go off track. The same thing can happen in our client relationships. If […]

People are talking. And so are we: Jan. 28 at NC COIN 01/07/2015

“If you just want to read one book—and only one—to make your products or services more desirable, congratulations: you are holding it.” What began in 2008 as a monthly series of white papers extended into a full-length book. On the heels of its release last month, our CEO David Chapin will present “Learn How to Improve Your Life […]

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