Using Life Science Company Explainer Videos the Right Way

There’s no denying that life science company explainer videos are powerful marketing tools. These short videos (typically found on the homepage of a company website) communicate the specific problem your company can solve, and highlights the process you use to do it. So instead of great big wall of text, site visitors are instead treated [...]

By |Thought leadership, Website|

Tips for a Sucessful Trade Show

For companies large or small, trade shows are effective marketing and sales tools. According to CEIR, meeting a prospect at a trade show versus in the field saves an organization an average of $943. So how can you make sure that your trade show attendance is producing impressive results for your company? Here are some tips to [...]

Archetypes in life science marketing: pay attention to the dark side

Let’s explore the dark side of archetypes a bit and look at how we can use our awareness of an archetype’s “shadow” to help us stay out of trouble. We’ll begin by looking at two consumer brands not in the life sciences, but with clear archetypes: Volkswagen, the Child, and Dyson, the (idealistic) Innovator. As [...]

By |Uncategorized|