– Third, and final, in a series – In the first post in this series I talked about how most life science marketing stinks due to the scientists’ need for Clarity and completeness. I also introduced the idea that most effective communication in life science marketing can be boiled down to living somewhere on the Clarity […]
– Second in a series – In my previous post, I talked about how most life science marketing is less than adequate (stinks), due primarily to the scientist’s need for Clarity and completeness. I introduced three key characteristics that, much like a funnel, make scientists want to become scientists: The search for answers The […]
—First in a series— Most life science marketing (stinks) is less than adequate, and I have a theory about why that is. It begins with what makes a scientist want to become a scientist in the first place. There are three key characteristics that make scientists want to become scientists, which also loosely describe the […]
Since releasing his first book last December, David Chapin, CEO of Forma Life Science Marketing and author of Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences, has presented at four programs since January and is gearing up for two more events in the next two weeks. Click here for more details.
David Chapin talks about marketing for life science and biotech professionals at MAGI 2015 East on May 17 05/12/2015
Forma Life Science Marketing CEO David Chapin will co-present to life science and biotech researchers and other professionals about effective marketing, presentations, and stage presence at the MAGI 2015 East Clinical Research Conference in Arlington, VA on Sunday, May 17. Click here for details and some presentation outtakes.
The recent webinar, Using archetypes in life science marketing to increase sales and margins, included an interactive discussion led by David Chapin that shed new light on how life science organizations can set themselves apart from the competition and better engage their audiences in a crowded, highly regulated marketplace. In so doing, such organizations will benefit […]
I recently made a 48-hour whirlwind trip to the West Coast for a series of client presentations when I made a grim discovery: I had forgotten my phone charger. My colleague and I zipped into a convenience store, where I quickly spotted my prize on a rack near the counter. I reached for the charger, […]