When life science market research becomes a game of Go Fish 07/30/2015

Did you play Go Fish growing up? It’s a great card game for kids because the rules are simple. The goal is to collect pairs of cards to lay down on the table. If you need an “8,” you ask for it, and the next player has to give it to you if they have […]

Putting the Mystery in Life Science Marketing 06/22/2015

  – Second in a series – In my previous post, I talked about how most life science marketing is less than adequate (stinks), due primarily to the scientist’s need for Clarity and completeness. I introduced three key characteristics that, much like a funnel, make scientists want to become scientists: The search for answers The […]

Too much Clarity is killing life science marketing 06/05/2015

—First in a series— Most life science marketing (stinks) is less than adequate, and I have a theory about why that is. It begins with what makes a scientist want to become a scientist in the first place. There are three key characteristics that make scientists want to become scientists, which also loosely describe the […]

Chapin presenting at Chiltern Symposium June 4, signing books at BIO 2015 June 16 05/28/2015

Since releasing his first book last December, David Chapin, CEO of Forma Life Science Marketing and author of Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences, has presented at four programs since January and is gearing up for two more events in the next two weeks. Click here for more details.

David Chapin talks about marketing for life science and biotech professionals at MAGI 2015 East on May 17 05/12/2015

Forma Life Science Marketing CEO David Chapin will co-present to life science and biotech researchers and other professionals about effective marketing, presentations, and stage presence at the MAGI 2015 East Clinical Research Conference in Arlington, VA on Sunday, May 17.  Click here for details and some presentation outtakes.

Two trends that are reducing the power of the sales function in the life sciences, and what to do about them 05/08/2015

There are two trends that are changing the importance of the sales role in the life sciences. I’ll outline these trends, which you’ll easily recognize, and then I’ll talk about what this means for life science organizations. TREND 1: Ubiquitous information is reducing the power of the sales department. It used to be that sellers […]

Let’s take the “P” word out of Life Science Marketing 04/29/2015

Have you ever improved upon a mediocre speech by turning it into a PowerPoint (that “P” word), or do you know any great speeches that were written in PowerPoint? I seriously doubt it. In a blog post titled “7 Strategies That Make Speechwriting Easier,” Dr. Michelle Mazur makes some good points — sticking to one […]

Archetypes: ‘The next trend in high-performance B2B marketing’ 04/16/2015

The recent webinar, Using archetypes in life science marketing to increase sales and margins, included an interactive discussion led by David Chapin that shed new light on how life science organizations can set themselves apart from the competition and better engage their audiences in a crowded, highly regulated marketplace. In so doing, such organizations will benefit […]

To empower employees, let them sink or swim 03/11/2015

I recently made a 48-hour whirlwind trip to the West Coast for a series of client presentations when I made a grim discovery: I had forgotten my phone charger. My colleague and I zipped into a convenience store, where I quickly spotted my prize on a rack near the counter. I reached for the charger, […]

When life science marketing misses the mark 03/02/2015

Words 2 Wow Founder Chris Conner (@words2wow) recently asked life science sales professionals if their marketing communications teams were giving them what they need to be successful – namely getting the right leads into the funnel and creating tools to help them bag the business. Only 40% of the 24 respondents feel their organizations’ MarCom […]