Blog

We may be biased … 05/21/2013

We may be biased, but we always thought David was the Best Consultant in RTP. Now it’s official. This month, the Triangle Business Journal announced the winners of the inaugural 2013 BDO Life Sciences Awards and David was named ‘Best Consultant’ — recognized for the unique role he plays in the promotion and success of [...]

North Carolina biotech base takes a stage at BIO 2013 04/19/2013

This Monday, the Biotechnology Industry Organization kicks off its 20th BIO International Convention in Chicago, the world’s largest event for the biotech industry. As part of its 25th anniversary in delivering life science marketing services, Forma is among the 58 partners in North Carolina Pavilion #2617. The pavilion was organized by North Carolina Biotechnology Center [...]

When life science sales are poor, turn to marketing 04/12/2013

We’ve had a surge of new clients in recent months, and therefore a significant uptick in the number of diagnostic presentations to evaluate their current life science marketing strategy, positioning, and messaging. The driver for those presentations is a comprehensive intake survey, in which key decision makers share their impressions on a number of things, [...]

The ULTIMATE in life science content marketing 03/14/2013

Next week, David is giving a content marketing workshop for a CRO in Boston. I’m going, too, so I’m boning back up on what the experts have to say about sharing content and doing it right. Of course my reading includes a newsletter series about content marketing for life sciences that David wrote in 2010! [...]

Maximize Your Life Science Trade Show 02/27/2013

We’re at the CED Life Science Conference 2013 today and tomorrow, which brings to mind two of our past newsletters that focused on maximizing the life science trade show experience. I attended a show with a client last year and had the chance to visit a few booths.  I couldn’t believe what I found. The [...]

Touchpoints: 10 tips for Life Science Marketers 02/20/2013

Today’s life science marketers use ‘touchpoints’ to position their organization and communicate about its brand.  To make marketing more effective, there are 10 key aspects about touchpoints that you must understand. All touchpoints are audience-focused, but their importance varies by industry, company, and audience. Not all can convey the same message, and there are some [...]

Content Marketing: Strategy First 12/10/2012

A seismic shift in marketing is happening right now. The Internet gives each and every company access to a stage with microphones on it. This is a tremendous advantage to small companies, because content marketing “levels the playing field” for these organizations. But unless these companies act quickly and begin to create compelling, unique content, [...]

Heard first at CED: Marketing for Entrepreneurs 12/07/2012

The Council for Entrepreneurial Development (CED) is the southeast’s largest entrepreneurial support organization and based right next-door in the Research Triangle Park. Recently, I spent some time with CED’s Jason H. Parker and he’s chronicling our conversation in a series of posts on their Start Something Blog through the Winter Holidays. Check out his first [...]

Testing the waters with Content Marketing 11/08/2012

It seems like everyone’s talking about content marketing these days. Why? And what is it? The basic premise of content marketing is that, by readily and freely sharing information that an audience finds useful and relevant, they’ll be encouraged to respond with trust by giving you the opportunity to engage in dialogue. All this enhances [...]

Ours is not a “hard-science” 11/01/2012

Many marketing professionals in the life sciences industry didn’t start out as marketers. They were schooled in biochemistry, engineering, or physics. And while science seeks to understand, marketing seeks to sell; science seeks to describe, and marketing to communicate. Life science marketing isn’t a “hard-science” but scientists often treat it like one. From that standpoint, [...]