There is a lot of discussion about branding among marketers. The word branding originally referred to pressing red hot metal into the flesh of cows. It took a lot of work to wrestle the cow to the ground. The whole process smelled bad, and the result was permanent. Once branded, there was no way to [...]
Hype Cycle 11/09/2009
I originally saw a similar “Hype Cycle” diagram referencing emerging technology in the IT sector; the source was the Gartner Group. I have adapted their diagram for technology in the Life Sciences.
A Periodic Table of Visual Communication, a Reference Tool for Life Science Marketers 11/06/2009
If you are involved in life science marketing and design, as we are, and if you are interested in communicating and clarifying by using diagrams and data (and who isn’t?), you need to know about this web site: A Periodic Table of Visualization Methods. This site depicts lots of different visual organization techniques. While it [...]
Predicting the Future in the Life Sciences 11/02/2009
I was at a conference last week, and one of the speakers noted that the promise of genomics in drug development had not yet been realized. The implication was one of disappointment. That brought to mind the sayings of futurist Paul Saffo. “Never mistake a clear view for a short distance.” He refers to the [...]
Google Sidewiki and Life Science Marketing 10/29/2009
Google has developed Sidewiki as a way to allow users to comment on ANY web page. Like all new technology, this could have some benefits. Seeing what others are saying about “museums in NYC” could be useful if you are planning a trip to NY city. But the real possibility exists that someone could put [...]
The Need for Clarity in Marketing 10/28/2009
Clarity is needed now more than ever. Bringing technology out of the lab successfully means finding ways to have meaningful conversations about very sophisticated issues with non-scientists. The American Medical Association and Medco Health Solutions (a pharmacy benefits manager) recently surveyed more than 10,000 US physicians. A few of the results: the number of doctors [...]
