Marketing is replacing sales as the provider of information to early prospects; a big part of your marketing should be focused on education.
Decide and move on. 05/18/2011
When it comes to making marketing decisions, making a bad (or only an OK) one is a lot better than never making any.
Just Released 05/17/2011
The Contract Pharma poll results (just out) say: Pharma sponsors want quality, speed and low cost. But claiming those won’t distinguish you.
Consistency Matters 05/09/2011
Familiarity with your own marketing messages will lead you to think that consistency doesn’t matter in your marketing; you’ll be wrong.
Provable Metrics 05/06/2011
Claiming that your quality or your people are better than your competitors doesn’t help unless you have provable metrics. So stop, already.
Reason #19 05/02/2011
Keep your biotech marketing communications short. Why? Reason #19. This isn’t about you, but about your audience. Talk less, listen more.
Reason #18 04/28/2011
Keep biotech marketing communications short. Reason #18. You don’t need long to introduce a single thought – a good enough goal.
Reason #17 04/27/2011
Keep your biotech marketing communications short. Why? Reason #17. This should be an introduction for your sales force, not their replacement.
Reason #16 04/26/2011
Keep your biotech marketing communications short. Why? Reason #16. If you can’t say it succinctly, you don’t really understand it, do you?
