Problem:
Campbell Alliance is a specialized management consulting firm focusing on the pharmaceutical and biotechnology industries. Campbell Alliance turned to Forma to develop a new look for their marketing campaign. The competition all used similar arrays of lackluster stock photography.

Solution:
Forma developed a series of pairs of phrases for each business unit and combined these with illustrations to create an innovative look in this market segment, and a new image for Campbell Alliance. This image was adapted to many applications, including brochures, web site, electronic presentations, and trade shows.

Results:
Campbell is now more clearly differentiated from the competition, through the use of illustrations, phrase pairs and the organization of the content into small stories, each easily digestible.

Services Fulfilled:
• Marketing Strategy
• Collateral Material
• Tradeshow
• Web Site: campbellalliance.com