Case Studies

Brand Development
Development Chain: Clinical
Business Challenge: Merger View the Case Study

AptivSolutions

Forma helps AptivSolutions merge five companies into a premier CRO brand.

Brand Development
Development Chain: MD/PT
Business Challenge: Medical Device Start-up View the Case Study

TearScience

Forma helps TearScience launch a new treatment for dry eye disease.

Print Ad Development
Development Chain: Pre-Clinical
Business Challenge: Differentiate business divisions View the Case Study

Clinical Data

Forma developed the division names for the new organization and a new identity system to relate the three disparate divisions.

Messaging and Print Collateral Development
Development Chain: MD/PT
Business Challenge: Meeting Sales Goals View the Case Study

LipoScience

Forma helped rename LipoScience, and developed a new corporate identity.

Brand Development
Development Chain: Discovery
Business Challenge: Product Launch View the Case Study

ATCC

ATCC chose Forma to introduce a breakthrough in induced pluripotent stem cells.

Messaging Development
Development Chain: Pre-Clinical
Business Challenge: Differentiator in Space View the Case Study

Enthalpy

Forma helped Enthalpy identify, articulate and promote several key differentiators.