Problem:
Formed through the consolidation of several disparate companies, Clinical Data needed a corporate identity system that would allow both the parent organization and the individual divisions great latitude in implementing marketing campaigns.

Solution:
Forma developed the division names for the new organization and a new identity system to relate the three disparate divisions. We then implemented a new marketing campaign, anchored by an array of glowing dots – a pattern that visually mirrors the look of the microarray “chips” used in gene expression studies. We developed several other solutions, including a web site, a series of tradeshow booths, and several ads.

Results:
Clinical Data and Cogenics have taken their brands to new heights. As their market space has become crowded with new competitors, we have leveraged their image to create a unique positioning. 

Services Fulfilled:
• Marketing Strategy
• Naming
• Corporate Identity
• Brand Development
• Collateral Material
• Tradeshow
• Advertising