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Forma Life Science Marketing Blog  filter by tag: Advertising

Interruption Marketing is Dying

July 20, 2010 at 3:34 PM by David Chapin

Interruption marketing is dying. The history of the aptly named “commercial break”) which breaks into your attention stream), is a prime example of escalating sophistication. Despite the growing sophistication of marketers, the rules have changed, the power struggle between buyers and sellers has changed and the buyers are now winning the battle.

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Tags: Compelling Advertising Marketing Future Content Audience Bioscience Customers

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To Lower Health Care Costs, Ban DTC

March 1, 2010 at 12:10 PM by David Chapin

The old saying: “50% of my advertising works, I just don’t know which half” is actually overly optimistic. When it comes to drug advertising to consumers the real figure may be a lot closer to zero.

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Tags: Advertising DTC

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Is DTC Worth the Trouble?

November 23, 2009 at 1:10 PM by David Chapin

US pharmaceutical companies spent an estimated $3 billion on direct-to-consumer (DTC) advertising in 2005.

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Tags: Advertising DTC

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