Forma Life Science Marketing Blog
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What are the Goals of Marketing?
February 1, 2010 at 11:44 AM by David ChapinWhat are the goals of marketing? Ask any marketer this question, and you’ll get dozens of answers: build brand awareness, increase referrals, drive web site traffic, motivate response, creating customer loyalty, etc.
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Tags: Audience Customers Loyalty Positioning Clarity
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Why You Shop vs Why You Buy
December 15, 2009 at 4:27 PM by David ChapinThink for a moment about your best supplier – the one your bioscience company wouldn’t leave, even for a cheaper price, because your loyalty is so strong.
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Tags: Audience Customers Loyalty Buying Research
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