Forma Life Science Marketing Blog
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The Need for Content in the Life Sciences
July 29, 2010 at 9:26 AM by David ChapinIn the life sciences, many firms’ offerings are often very close to their competitors’ – almost identical in fact. This is due to many things; perhaps most important is the regulatory scrutiny that drives similarity in processes.
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Tags: Content Positioning Social Audience Messaging Competitors Marketing
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A Telescope is Better than a Magnifying Glass when Diagnosing Marketing Ills
March 25, 2010 at 5:25 PM by David ChapinFor life science companies, diagnosing marketing ills can be problematic. This has many potential causes – maybe the company is run by scientists, who might believe that technological superiority is enough (it isn’t). Maybe the organization just doesn’t have much experience in diagnosis. Maybe the situation has changed recently, and what used to work is no longer effective.
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Tags: Clarity Audience Competitors Marketing
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Who Should be in Charge of Your Positioning?
January 21, 2010 at 3:36 PM by David ChapinIf you don’t have a clear positioning for your bioscience company, your services or your products, the following people will be very happy to develop one for you, free of charge:
Your customers,
Your prospects,
Your competitors,
The media,
Your mom.
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Tags: Positioning Competitors
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