Forma Life Science Marketing BlogDistinguishing Social Media from Content MarketingJuly 22, 2010 at 3:36 PM by David Chapin“Social media” sure is a popular term, isn’t it? It is not hard to find seminars, blog posts, newsletters and all sorts of experts to teach us how to harness social media. People are all atwitter (pun intended) about getting on the social media bandwagon. Social media is the marketing flavor of the month, maybe even the flavor of the year. read more... Tags: Marketing Prediction Content Future Social media Evolution Audience
Email Post Comments (1) Interruption Marketing is DyingJuly 20, 2010 at 3:34 PM by David ChapinInterruption marketing is dying. The history of the aptly named “commercial break”) which breaks into your attention stream), is a prime example of escalating sophistication. Despite the growing sophistication of marketers, the rules have changed, the power struggle between buyers and sellers has changed and the buyers are now winning the battle. read more... Tags: Compelling Advertising Marketing Future Content Audience Bioscience Customers
Email Post Comments (0) Clear Terminology: Social Media and Content Marketing in the Life SciencesJuly 14, 2010 at 3:26 PM by David ChapinLet’s be clear with our terminology. I’m speaking specifically about the need to differentiate between social media and content marketing. read more... Tags: media Social Website Clarity Marketing Content
Email Post Comments (0) Treat the Cause, Not the Symptoms.July 12, 2010 at 3:23 PM by David ChapinTreating the cause brings longer lasting relief than treating the symptoms. In medicine and in marketing, treating symptoms can bring temporary relief, but it doesn’t address the root cause of the condition. read more... Tags: Differentiation Positioning Clarity Diagnostics Consistency
Email Post Comments (0) Why it is Important to Have a Strong Point of View!July 8, 2010 at 9:06 AM by David ChapinIn sales, if you are going to hear "No," you want to hear it early in the process, so you can move on from uninterested prospects to qualify someone else – someone who might be a better fit. read more... Tags: Audience Marketing Content Sales
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