Forma Life Science Marketing BlogThe Marketing Mechanism of ActionJuly 8, 2010 at 3:28 PM by David ChapinFind out how marketing works by watching "The Marketing Mechanism of Action." read more... Tags: Video
Email Post Comments (0) Benchmarks for Marketing PerformanceJuly 6, 2010 at 11:47 AM by David ChapinThere aren’t a lot of benchmarks in life science marketing.
For example, no one (that I know of) has researched the average bounce rate for (to pick just one business sector in the life sciences) all formulation companies by measuring the statistics for all the home pages in that one sector. Or measured the conversion rate for signing people up for webinars on PEGylation from competing companies. read more... Tags: Research Testing Benchmarks Conversion
Email Post Comments (0) Why Consistency is Important in MarketingJuly 1, 2010 at 8:43 AM by David ChapinIn every textbook for Marketing 101 courses, you’ll find a section on the importance of consistency. Why is consistency important? read more... Tags: Customers Consistency Trust
Email Post Comments (0) Forma Life Science Marketing Selected Agency for Triangle Ophthalmologic Device CompanyJune 30, 2010 at 1:42 PM by Forma Life Science MarketingForma Life Science Marketing, a leading marketing firm for biotech, pharma and medical device companies, has been selected agency for TearScience®, Inc. a privately-held medical device company, located in Morrisville, NC. read more... Tags: Press Release
Email Post Comments (0) Why Market Research is Like a Clinical TrialJune 23, 2010 at 2:19 PM by David ChapinTwo factors are important if you want to get clear answers out of a clinical trial. The first is proper enrollment – getting the right numbers of the right patients to participate. The second is asking the right questions in the right way – that is, determining what effects to look for, and how to measure those effects. read more... Tags: Positioning Research Audience Testing
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