Forma Life Science Marketing BlogMarketing Checklist: Thought LeadershipAugust 20, 2010 at 10:12 AM by David ChapinI’ve been thinking about life science marketing checklists (see my post on 8/10) and wondering: What items are so important from a marketing perspective that they should never be forgotten, but are so simple that they are sometimes overlooked? read more... Tags: Checklist Marketing Content Thought leadership
Email Post Comments (0) Marketing Checklist: Understand Your CompetitorsAugust 18, 2010 at 2:29 PM by David ChapinI’ve been thinking about life science marketing checklists (see my post on 8/13) and wondering: What items are so important from a marketing perspective that they should appear on a checklist?
One item that would be on my marketing checklist is this:
read more... Tags: Customers Competitors Checklist
Email Post Comments (0) Marketing Checklist: Segment Your AudienceAugust 13, 2010 at 11:03 AM by David ChapinI’ve been thinking about life science marketing checklists (see my post from 8/10/2010) and wondering: What items are so important from a marketing perspective that they should appear on a checklist? read more... Tags: Audience Customers Checklist
Email Post Comments (0) What's on YOUR Marketing Checklist?August 10, 2010 at 1:36 PM by David ChapinChecklists are incredibly useful and a couple of recent books make a strong case for checklists in healthcare. In Safe Patients, Smart Hospitals: How One Doctor's Checklist Can Help Us Change Health Care from the Inside Out,
authors Peter Pronovost and Eric Vohr discuss how a simple checklist
helped reduce infection rates at Johns Hopkins to virtually zero for a
specific procedure. And in The Checklist Manifesto: How to Get Things Right, Atul Gawande shows how checklists are helping in all kinds of situations. read more... Tags: Checklist
Email Post Comments (0) The Need for Content in the Life SciencesJuly 29, 2010 at 9:26 AM by David ChapinIn the life sciences, many firms’ offerings are often very close to their competitors’ – almost identical in fact. This is due to many things; perhaps most important is the regulatory scrutiny that drives similarity in processes. read more... Tags: Content Positioning Social Audience Messaging Competitors Marketing
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