Problem:
NCBIO is a lobbying organization devoted to promoting the future growth and development of North Carolina’s bioscience industries. NCBIO needed a new brand, one that would connote ‘science’ and ‘connection’ without resorting to clip art images of test tubes.

Solution:
Forma developed a positioning strategy, a new logo and a positioning statement: “Inspiring Science, Delivering Hope.” Forma developed a new corporate identity, which uses circles and lines to illustrate connections being created. Because the logo is designed to speak to multiple audiences, these connections connote political, industry related, and/or biochemical connections.

Results:
North Carolina has developed into one of the fastest growing biotech regions in the entire country. NCBIO has led the way.

Services Fulfilled:
• Marketing Strategy
• Corporate Identity
• Brand Development
• Collateral Material