Common Marketing Errors

Part One of Two: Five Strategic Errors.

Summary: Having worked in the life sciences for quite a while, we have seen a number of common marketing errors made by life science companies. This month we will address some common strategic errors – next month we’ll cover tactical errors.

Note: to help you identify your own marketing errors, we have created a short marketing self-assessment. This will provide some insight on how your marketing efforts compare to those that are considered “best in class.” At the end of the assessment, you’ll be given your score and a link to a video that will help you interpret your results. There are only nine multiple-choice questions in this assessment. The assessment and the answers are free. You can take it here.