Problem:
PharmaDirections is a CRO with a unique business model. They were having trouble articulating this clearly and their existing brand did not adequately distinguish them.

Solution:
After carefully analyzing the competition and their value proposition, we created new positioning, a new tagline (“Structured for Science. Built for Speed.”), a new logo and many of the tactical solutions shown here. 

Results:
This award-winning work has assisted PharmaDirections in increasing awareness.

Services Fulfilled:
• Marketing Strategy
• Corporate Identity
• Competitive Audit
• Brand Development
• Trade Shows
• Direct Mail
• Brochures
• Ads
• Web Site (as originally designed)