positioningAsset 6

POSITIONING

With brand positioning comes brand power.

Why is marketing positioning so important in the life sciences? Because in this highly competitive sector, everyone’s work processes and work product is regulated. Which eliminates one of the most obvious methods of standing out from your competition.

Fortunately, there’s more than one way to get noticed.

At Forma, our time-tested, highly effective methodology involves shining a light on you — looking closely at your offering, your culture, your competitors and your goals so we can craft a position that’s genuine, relevant and relatable.

And then we express that position in several ways: through unique and meaningful benefits, core messaging language and an archetype that reflects your organization’s true personality. (What the heck is an archetype? Get up to speed.)

Developing a marketing position that truly sets you apart requires a lot of work on our part. And a great deal of soul-searching, honesty and courage on yours. (Don’t worry; we’ll guide you through the process.) But the value it can bring is vast — maybe even turning you from a commodity purveyor with no pricing power into a distinctive player in control of your own destiny.

Sounds good in theory, right? Find out well it works in practice.