Published Articles

Taking Advantage of the Science Behind Marketing

Author: David Chapin
December 2010  |  PharmExec.com | Print & Web Edition
To view the full article, click here.

 

Keywords and SEO

Authors: David Chapin and Rachel Hodges
May 2010  |  MedAd News | Web Exclusive
To view the full article, click here.

 

When “Quality” Is A Commodity

Author: David Chapin
April 2010  |  Life Science Leader | Web Exclusive
To view the full article, click here.

Pharma Is Not Like The Automobile Industry, Except

Author: David Chapin
January 2010  |  Life Science Leader | Print Edition
To view the full article, click here.

 

Words You Should Never Use On Your Website

Author: David Chapin
January 2010  |  IMPACT Magazine | Print Edition
To download a PDF version, click here.