Problem:
Quintiles is now the world’s largest CRO. However, when they approached Forma about a new branding initiative, they numbered only 35 employees. While their technical skills were unparalleled, their ability to present themselves in a clear, focused manner needed polish and consistency.

Solution:
Forma undertook the complete redesign of their corporate identity. We started with the logo and logotype, seen here. The new identity and the other work we completed for Quintiles allowed them to position themselves as one of the foremost competitors in their market segment.

Results:
As Quintiles has undergone exponential growth, the brand has stood the test of time. They are still using the same symbol we designed for them all those years ago.

Services Fulfilled:
• Marketing Strategy
• Corporate Identity
• Brand Development
• Collateral Material
• Advertising
• Trade Show