Services

We offer a focused range of services, tailoring every engagement to the specific needs of our clients. Typical projects include:

Marketing Strategy:

We formulate marketing strategies for our clients, and often implement them as well. For clients who prefer to implement them on their own, we can provide guidance and support to internal or external resources.

Positioning and Messaging:

Given the uniformity imposed by the regulatory environment, many life science companies struggle to clearly articulate a unique proposition or to communicate their offering in a compelling way. We lead clients through a carefully crafted process to develop a unique position that resonates with target audiences. We articulate that position in the form of marketing messages and then – to increase audience awareness, comprehension and motivation – test alternate versions.

Brand Creation:

We help companies create brands that represent their unique value and express the proper emotions. This can be especially important in the wake of mergers, acquisitions or repositioning. We assist our clients by developing company, product and service names, identities, taglines, identity families, and brand standards.

Market Research:

Our marketing strategies are grounded in solid insight into buyer preference. We help companies gain insight by performing a wide range of research focused on understanding these preferences, such as market perception, brand awareness, competitive analysis, audience segmentation and communications audits.

Content Marketing:

We help our clients create compelling content strategies designed to establish thought leadership positions, foster conversations and drive leads.

Lead Generation:

Through a variety of methods, we establish content strategy and tactics for generating leads.

Product or Service Launches:

We launch products and services, including the development of positioning, names, taglines, brands, messages, etc.

Tactics:

We implement our marketing strategies through a variety of tactics, including:

In addition, our industrial design division provides product development services for medical and life science products.