Services

We offer a focused range of services, tailoring every engagement to the specific needs of our clients and honing our methodology over 25 years to maximize our clients’ results.

All client engagements begin with our proprietary diagnostic and analytical process.

DiagnosIs and Analysis

Positioning and messaging

Content marketing

Market research

Marketing plans

Brand creation

Lead generation

Product/service launch

Digital, print and in-person tactics

 

Positioning and Messaging:

Given the uniformity imposed by the regulatory environment, many life science companies struggle to clearly articulate a unique proposition or to communicate their offering in a compelling way. We lead clients through a carefully crafted process to develop a unique position that resonates with target audiences. We articulate that position in the form of marketing messages and then – to increase audience awareness, comprehension and motivation – test alternate versions. The end result: unique and compelling differentiation.

Content Marketing:

We help our clients create compelling content strategies designed to establish thought leadership positions, foster conversations and drive leads. We can implement these content strategies from start to finish, or help you with specific aspects, including creation, editing, writing and promotion of articles, whitepapers, blogs, videos, podcasts, etc.

Market Research:

Our marketing strategies are grounded in solid insight into buyer preference. We help companies gain insight by performing a wide range of research focused on understanding these preferences, such as market perception, brand awareness, competitive analysis, audience segmentation and communications audits.

Marketing Strategies and Marketing Plans:

We formulate marketing strategies for our clients, and often implement them as well. For clients who prefer to implement them on their own, we can provide guidance and support to internal or external resources.

Brand Creation and Refinement:

We help companies create brands that represent the value of their offering, articulate their culture and express the proper emotions. This can be especially important in the wake of mergers, acquisitions or repositioning. We assist our clients by developing company, product and service names, identities, taglines, identity families, and brand standards.

Lead Generation:

Through a variety of methods, we establish content strategy and tactics for driving demand and generating leads.

Product or Service Launches:

We launch products and services, including the development of positioning, names, taglines, brands, messages, etc.

Digital Tactics:

  • Web site development
  • Videos
  • Interactive demos
  • Direct mail
  • Email blasts
  • PPC and Banner advertising
  • Search engine optimization
  • Pay-per-click campaigns

Print Tactics:

We implement our marketing

  • Brochures
  • Sales materials

In-person Tactics:

  • Trade-show design
  • Presentations
  • Events

Click here for more information on our Process.

Contact Forma to see how we can help you achieve marketing success.

In addition, our medical device design division provides industrial design and product development services for medical and life science products.

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