We offer a focused range of services, tailoring every engagement to the specific needs of our clients and honing our methodology over 25 years to maximize our clients’ results.
All client engagements begin with our proprietary diagnostic and analytical process.
Diagnosis and Analysis
Market research and strategy
Positioning and messaging
Digital, print and in-person tactics
Marketing communications and public relations
Lead generation and management
Positioning and Messaging:
Given the uniformity imposed by the regulatory environment, many life science companies struggle to clearly articulate a unique proposition or to communicate their offering in a compelling way. We lead clients through a carefully crafted process to develop a unique position that resonates with target audiences. We articulate that position in the form of marketing messages and then – to increase audience awareness, comprehension and motivation – test alternate versions. The end result: unique and compelling differentiation.
Content Marketing and Marketing Communications:
We help our clients create compelling content and marketing communications strategies designed to establish thought leadership positions, foster conversations and drive leads. We can implement these content strategies from start to finish, or help you with specific aspects, including creation, editing, writing and promotion of press releases, articles, whitepapers, blogs, videos, podcasts, etc.
Our marketing strategies are grounded in solid insight into buyer preference. We help companies gain insight by performing a wide range of research focused on understanding these preferences, such as market perception, brand awareness, competitive analysis, audience segmentation and communications audits.
Marketing Strategies and Marketing Plans:
We formulate marketing strategies for our clients, and often implement them as well. For clients who prefer to implement them on their own, we can provide guidance and support to internal or external resources.
Brand Creation and Refinement:
We help companies create brands that represent the value of their offering, articulate their culture and express the proper emotions. This can be especially important in the wake of mergers, acquisitions or repositioning. We assist our clients by developing company, product and service names, identities, taglines, identity families, and brand standards.
Through a variety of methods, we establish content strategy and tactics for driving demand and for generating and managing leads.
Many organizations have a “natural” archetype, one that is already clearly present in their culture or their marketing efforts. The Forma Archetype Assessment can determine your current archetype, the degree to which this is a shared understanding among employees, and the consistency with which it is expressed, as well as the archetype your organization is striving to become. Knowing this archetype can be significant; it can help guide marketing, HR and sales departments to greater alignment and stronger performance.
Product or Service Launches:
We launch products and services, including the development of positioning, names, taglines, brands, messages, etc.
- Web site development
- Interactive demos
- Email blasts
- PPC and Banner advertising
- Search engine optimization
- Pay-per-click campaigns
- Marketing automation
We implement our marketing
- Sales materials
- Direct mail
- Trade-show design
Click here for more information on our Process.
Contact Forma to see how we can help you achieve marketing success.
In addition, our medical device design division provides industrial design and product development services for medical and life science products.