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Speaking

David Chapin, CEO and Chief Strategist
Life Science Marketing Expert

David_new picFor more than 25 years, David has provided strategic and tactical life science marketing expertise in the pre-clinical and clinical research, drug development, medical device and life science sectors. He has a keen understanding of scientific and medical concepts and a proven ability to translate them in ways that improve sales and marketing alignment and that can be applied to communications of all types, including lead generation campaigns, content marketing and other thought leadership initiatives, websites, videos, brochures, and more.

David presents to diverse audiences – from C-Suite executives, to researchers, to other technically sophisticated directors and managers – about the challenges of marketing in the life sciences. He has taught or lectured at the Business/Innovation/Growth Council in Charlotte, NC, and several universities and colleges including the College of Design at North Carolina State University, the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, UNC-Charlotte, East Carolina University, and Peace College. was invited to speak at the South Carolina Arts Commission’s first biennial, state-wide design arts conference entitled “Good Design is Good Business.”

  • Author of the forthcoming book Making the Complex Compelling: Effective Marketing for the Life Sciences
  • Named Best Life Science Consultant in Triangle Business Journal’s inaugural 2013 Life Sciences Awards
  • Published in Life Science Leader, Impact, and PharmaExec magazines and MedAd News
  • Named inventor on more than 40 medical device and instrumentation patents in the U.S. and abroad
  • Recognized by AIGA, and featured in the Harvard Business Review, ID magazine, Print magazine, Design News magazine and Medical Marketing and Media
  • B.S. in Physics with a minor in Mathematics and Engineering, with Honors, from Swarthmore College
  • M.A. in Design from NC State University

Recent speaking engagements

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Need a speaker?
Scroll down for a partial list of speaking topics, or download a PDF version of this page.

 

 

Sample topics

Crafting a clear and effective Position Statement

  • Staking a claim in the minds and eyes of the audience
  • Identifying and embracing your Brand’s Context, Promise and Personality
  • What are your Reasons to Believe?

Content Marketing: The Great Equalizer

  • The “Blue Ocean:” Content areas where there are few competitors
  • Gauging Content Density in the Content Matrix

When Marketing and Sales are Misaligned

  • Four types of misalignment in the life sciences
  • Aligning position with audience needs
  • Aligning brand story with position

Brand creation and re-branding through M&As

  • Managing and migrating brand families
  • Relationships between parent brands and children brands

Using Archetypes to Increase Audience Engagement

  • From Carl Jung, to Young & Rubicam, to the life sciences
  • How managing your brand elicits audience response
  • The Archetypes Flowchart

Five Major Life Science Marketing Mistakes

  • Knowing your audience, and your competitors
  • Unique or Commodity?

Download a PDF version of David’s bio and speaking topics.

 

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