David Chapin, CEO and Chief Strategist
David holds a bachelor’s degree with honors in Physics from Swarthmore College and a master’s degree in Design from North Carolina State University.
David is the named inventor of more than forty patents in the United States and additional patents in other countries. He has won numerous awards for his work, which has been recognized in numerous magazines and publications, including The Harvard Business Review, Medical Marketing and Media Magazine, Print Magazine, ID Magazine, Design News Magazine and several books about design (Product Design 3, New and Notable Product Design, and Product Design 5). David has authored articles published by several national publications including: Life Science Leader, Impact magazine, PharmaExec magazine and MedAd News.
David has taught or co-taught courses on design management at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He has served on the faculty in The College of Design at North Carolina State University.
David speaks to audiences of marketers, business people and scientists on the challenges of marketing to technically sophisticated audiences – primarily those in the life sciences. David has been a guest speaker at several of the Corporate Design Foundation’s annual national symposia in Palisades, NY, entitled: Design Leadership Symposium: The Intersection of Design and Business. He was invited to speak at the South Carolina Arts Commission’s first biennial, statewide design arts conference entitled: Good Design is Good Business. He has been invited to speak at several universities and colleges, including NC State, UNC-Chapel Hill, East Carolina University, UNC-Charlotte and Peace College. He has given several lectures to the Business/Innovation/Growth Council in Charlotte, NC.
And interestingly, David is an avid baker. He has won blue ribbons at the North Carolina State Fair for his homemade breads and desserts.
Compiled results from recent lectures are rated on a scale of 1(I strongly disagree) to 7 (I strongly agree).
- 6.63 – The material was presented in a clear and organized manner.
- 6.63 – The presenter responded to questions in an informative and appropriate manner.
- 6.73 – Overall, the session was informative and valuable.
- 6.51 – I would recommend this workshop to a colleague.
The following is a list of typical topics on which David is prepared to speak, among others. If you have specific needs or topics you would like to be covered, please contact us by email.
Marketing in the life sciences: Trends in the new decade
Positioning: Crafting an effective positioning
Lead Generation: Using the ladder of lead generation
Content Marketing: How thinking like a publisher can drive marketing success
Buying Behavior: What science has to teach us about how people buy