Google has developed Sidewiki as a way to allow users to comment on ANY web page. Like all new technology, this could have some benefits. Seeing what others are saying about “museums in NYC” could be useful if you are planning a trip to NY city.
But the real possibility exists that someone could put up negative comments about any website. For many sites, this will not be an issue. But for some, the issue could have significant impact. For example, it is still unclear whether the FDA will require companies to treat comments made on Sidewiki as an adverse event report.
The first step in prevention is awareness, so here is a link that tells you more about Sidewiki.
A simple first step is to download the Sidewiki app and monitor the comments on your site; proactive surveillance is not too difficult in this case.
It will be interesting to see how this plays out. Stay tuned.