In every textbook for Marketing 101 courses, you’ll find a section on the importance of consistency. Why is consistency important?
First, consistency in your message helps cut through the clutter. Purchasers of life science products and services are barraged by information, and reinforcing the message increases the chances of the message getting through. This is the standard reason that consistency is so important in marketing.
But the other reason that consistency is important in life science marketing is that consistency builds trust. Being consistent in the message you send will by itself send a message about your own consistency: “You can count on us.”
In this era of internet anonymity, trust is a valuable commodity.
Consistency builds trust.
Trust can lead to engagement.
Engagement can lead to revenue.