If you were going to create a checklist of important items, what items are so important that they would appear on your life science marketing checklist?

One item that would be on my marketing checklist is this:

  • Use social media, appropriately.

There is a lot of hype about social media. Social media is NOT the ultimate marketing solution; social media is just one more arrow in the quiver of marketing tactics. But you can’t have a serious, well-planned marketing initiative today without considering what role social media will play. Social media can help drive inbound marketing.

There are lots of ways to get started, but most importantly, you should begin by listening. Join LinkedIn groups; read the important blogs. Pay attention to the conversation, the beating heart of social media.