Many marketing professionals in the life sciences industry didn’t start out as marketers. They were schooled in biochemistry, engineering, or physics. And while science seeks to understand, marketing seeks to sell; science seeks to describe, and marketing to communicate.

Life science marketing isn’t a “hard-science” but scientists often treat it like one. From that standpoint, saying less can have a greater effect than saying more. But for a scientist who seeks to describe, that isn’t always easy! So what’s a technically-trained marketer to do? Find out.