As Forma Life Science Marketing continues to entrench itself within the Agricultural Sector and understand the issues unique to that sector it’s only natural that we ask ourselves if we are doing our part. As the saying goes, “If you are not part of the solution you are part of the problem” so at Forma [...]
Perhaps I am more attune to agricultural issues these days, because I hear more and more about peanut allergies. Around the beginning of the school year, my Facebook blew up with angry posts on both sides of the issue. Certainly the concern is understandable, as at times this allergy can be so severe that without [...]
Can you have multiple archetypes in sales and marketing in life science, drug development and biotech corporations? Can you use one archetype for each division?
Two questions invariably come up when talking with life science marketers about archetypes. The first is: what are archetypes? I’ve answered that question in many places—here’s a good introduction: Gaining differentiation (and pricing power) through the use of archetypes in life science marketing. The second question is: can I have multiple archetypes, one for each [...]