For Life Science Marketing, what matters is what’s inside (the can)

Polar bears relaxing on the ice around a campfire, gazing at the stars and drinking a… https://youtu.be/S2nBBMbjS8w Anyone who’s watched TV at all over the last decade or so, knows they’re drinking a Coke. It’s easy to see and understand archetypes when looking at big consumer brands like Coke and Pepsi — they have [...]

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Talking Turkey

Does anyone else feel bad for Thanksgiving? That’s right... I feel bad for a holiday. Despite being the only holiday that most organizations give you two days off for, Thanksgiving is almost completely passed over. Think about it... stores barely wait for Halloween to be over before they become a winter wonderland. Personally, any holiday that [...]

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The science behind switching out your closet

As we are now in November, temperatures have dropped below freezing a night or two.  I, like many others enjoy a pumpkin flavored anything, but for me the real joy of fall is rotating out my closet. For me it is a time of reinvigoration and reinvention. The idea of rotation is not new. In fact, historians [...]

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