Archetypes are one effective way to manage the meaning of your brand-story in the minds of your audiences. Doing so effectively leads to greater differentiation and pricing power. Studies have shown that careful selection and maintenance of archetypes is related to higher profit. What are archetypes? In this and subsequent issues, we’ll introduce the basics of this fascinating topic.
Bringing on a new team member is an exciting moment for every life science organization, but it is also a milestone that requires the careful transfer of lots of information. Doing this correctly will kick-off a terrific relationship with your newest team member, but doing this incorrectly will inevitably lead to unnecessary confusion, misaligned priorities, [...]