David Storey is living up to his name at Forma

David Storey has re-joined Forma Life Science Marketing as Associate Creative Director. Before launching his own firm in 2004, he was the Senior Art Director (at what was then Forma Design) for five years. Storey has 25 years’ professional experience in corporate branding, strategic marketing, interaction and user interface design, and art direction. As his name suggests, he [...]

By |Archetypes, Brand, Branding, Marketing, PR, Story|

Unlock the power of archetypes for your Life Science brand

In reading a recent Forbes post about brand and marketing trends for 2014, it would appear that there are lots of areas for Life Science companies (14 on the list) to focus on in 2014. While many items on the list have merit, let's focus on the first two. And since the first trend Forbes [...]

By |Archetypes, Brand, Branding, Story|