The Power of Tone of Voice in Life Science Marketing – Part 4

Tone of voice is a powerful tool for differentiating your life science offerings. In the previous issues in this series, I examined the benefits of harnessing tone of voice and offered a new system for defining tone of voice: archetypes. In this issue, I discuss some experiments which demonstrate the self-reinforcing nature of archetypal patterns. This has many positive implications for marketers who wish to harness tone of voice as an effective tool for differentiation: enabling clear communication, driving consistency, and even improving team alignment.

The Power of Tone of Voice in Life Science Marketing – Part 3

Tone of voice is a powerful tool for differentiating your life science offerings. In the previous issue, I presented a new system for defining tone of voice: archetypes. In this third issue on tone of voice in life science marketing, I discuss the different components of tone of voice, and reveal the results of experiments done to test the link between archetypal patterns and vocabulary.

The Power of Tone of Voice in Life Science Marketing – Part 2

Tone of voice is a powerful tool for differentiating your life science offerings. Unfortunately, it is often ignored. In the second in a series on tone of voice in marketing, I introduce a new way of developing a tone of voice, one that can be easily shared across your entire life science marketing team—and beyond.