This whitepaper is a free copy of Chapter 7: Positioning—Your Marketing DNA from Making the Complex Compelling—Creating High Performance Marketing in the Life Sciences, now available from Rockbench Publishing.
This book provides detailed guidance on how to create high performance marketing that is focused specifically on the nature and needs of the life sciences marketplace. Making the Complex Compelling lays out a clear vision and step-by-step process for creating compelling marketing, with components that all work together and reinforce each other—from your unique value proposition, to an effective brand-story, to content marketing and marketing automation—all to drive engagement, interest, traffic, leads, and sales.
Judging from the questions I’ve received and our web traffic over the years, positioning is a topic that fascinates many of you. In honor of the book’s release, this newsletter is a free copy of Chapter 7 from the book. This chapter is titled Positioning—Your Marketing DNA. It has been slightly edited and I hope this serves you well.