Google Business Reviews are a great way to increase brand awareness and manage your online reputation. 89 percent of consumers say they read online reviews before buying products or services. If your life science brand isn't taking Google Reviews seriously, you could be missing out on new customers, conversions, and conversations. In this blog, we'll [...]
Since releasing his first book last December, David Chapin, CEO of Forma Life Science Marketing and author of Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences, has presented at four programs since January and is gearing up for two more events in the next two weeks. Click here for more details.
"If you just want to read one book—and only one—to make your products or services more desirable, congratulations: you are holding it.” What began in 2008 as a monthly series of white papers extended into a full-length book. On the heels of its release last month, our CEO David Chapin will present “Learn How to Improve Your Life [...]
Carrie Crowe has joined Forma Life Science Marketing as a Director of Client Services. In addition to her role as an account manager for some of Forma’s largest clients, Carrie is building upon her expertise in life science marketing research by exploring methodology alternatives and interpretation of outcomes. She has 15 years’ professional experience in [...]
David Storey has re-joined Forma Life Science Marketing as Associate Creative Director. Before launching his own firm in 2004, he was the Senior Art Director (at what was then Forma Design) for five years. Storey has 25 years’ professional experience in corporate branding, strategic marketing, interaction and user interface design, and art direction. As his name suggests, he [...]
David Chapin, CEO of Forma Life Science Marketing We may be biased, but we always thought David was the Best Consultant in RTP. Now it's official. This month, the Triangle Business Journal announced the winners of the inaugural 2013 BDO Life Sciences Awards and David was named 'Best Consultant' -- recognized for the [...]
Today’s life science marketers use ‘touchpoints’ to position their organization and communicate about its brand. To make marketing more effective, there are 10 key aspects about touchpoints that you must understand. All touchpoints are audience-focused, but their importance varies by industry, company, and audience. Not all can convey the same message, and there are some [...]
The Council for Entrepreneurial Development (CED) is the southeast’s largest entrepreneurial support organization and based right next-door in the Research Triangle Park. Recently, I spent some time with CED's Jason H. Parker and he's chronicling our conversation in a series of posts on their Start Something Blog through the Winter Holidays. Check out his first [...]
It seems like everyone's talking about content marketing these days. Why? And what is it? The basic premise of content marketing is that, by readily and freely sharing information that an audience finds useful and relevant, they'll be encouraged to respond with trust by giving you the opportunity to engage in dialogue. All this enhances [...]
In the September 12 issue of Advertising Age, industry exec Al Ries examined an important topic: the confusion between product brands and company brands. To illustrate his point, Ries hailed the brand strength of two companies: Apple and Disney. Both capitalized on being first in their respective industries – Apple as the first to deliver [...]
Like any good marketing organization, we at Forma study our web traffic and metrics regularly (in our case, weekly). A few months back, we made what seemed like a remarkable discovery. The web page with the overwhelmingly highest level of traffic is one of the first newsletters I wrote and posted more than three years [...]
Marty Fitzgerald Joins Forma Life Science Marketing as Director of Business Development Raleigh, NC – July 20, 2012 Marty Fitzgerald has more than 20 years’ professional experience in business development, marketing strategy and account management, and has spent most of that tenure serving the medical device, healthcare, biotech, and pharmaceutical industries. Most recently, he was [...]
In the life sciences, particularly among CROs, poor differentiation is the cause of many common marketing ills. But once meaningful differentiation has been established, content marketing is the perfect vehicle to reach your target audience. David Chapin is taking this message and others to ExL Pharma's 4th Annual Business Development Strategies for Clinical Trials Service Providers Summit [...]
I've been invited to the White House to take part in a small business briefing this week. It's a great opportunity, and I'm interested in learning from clients and readers what issues they think should be raised. Please comment (respectfully, of course).
The Contract Pharma poll results (just out) say: Pharma sponsors want quality, speed and low cost. But claiming those won't distinguish you.
Forma Life Science Marketing joined forces with the BIG Council and NC BioConnect of the greater Charlotte area to present “Understanding Buying Behavior,” a lecture and interactive marketing workshop from Forma CEO and chief strategist, David Chapin. Chapin, a highly regarded thought leader who specializes in strategic marketing development for fast-growth and emerging markets, spoke [...]
Forma Life Science Marketing, a leading marketing firm for biotech, pharma and medical device companies, has been selected agency for TearScience®, Inc. a privately-held medical device company, located in Morrisville, NC. TearScience recently announced the completion of $44.5 million of Series C funding, to commercialize medical devices used to diagnose and treat the most common [...]
Forma Life Science Marketing, a leading marketing firm for life science, biotech and pharma companies, today announced that David Chapin, CEO and chief strategist is presenting a lecture at the East Carolina University Entrepreneurial Initiative on Monday, June 21, 2010. Chapin will speak with an audience made up of ECU faculty and local technology entrepreneurs, [...]
Forma Life Science Marketing, a leading marketing firm for life science, biotech and pharma companies, today announced that David Chapin, CEO and chief strategist is presenting a lecture at the Belk College of Business, UNC Charlotte for the Business of Biotechnology MBA class on Wednesday, June 17, 2010. Chapin’s presentation, entitled “The Marketing of Science: [...]
David Chapin was published in the most recent issue of Life Science Leader magazine. To view the full article titled, "Pharma is Not Like the Automobile Industry, Except" visit http://bit.ly/7A4e8D.
Forma Life Science Marketing was recently recognized by the Triangle Business Journal for its expertise and specialization in the life science, biotech and pharma industry. Forma's has crafted and honed it's proprietary process for developing strategically-minded products for clients over the years. A process that dates back 22 years and has been used for well [...]