Poor sales performance? It may not be your sales team; it might be your eClinical marketing strategy

The root problem of poor sales performance is often poor differentiation and poor positioning. We examine a typical growth pattern of service organizations in the life sciences and see how better sales traction begins with a clearly defined marketing strategy.

Chapin presenting at Chiltern Symposium June 4, signing books at BIO 2015 June 16

Since releasing his first book last December, David Chapin, CEO of Forma Life Science Marketing and author of Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences, has presented at four programs since January and is gearing up for two more events in the next two weeks. Click here for more details.

Let’s take the “P” word out of Life Science Marketing

Have you ever improved upon a mediocre speech by turning it into a PowerPoint (that "P" word), or do you know any great speeches that were written in PowerPoint? I seriously doubt it. In a blog post titled “7 Strategies That Make Speechwriting Easier,” Dr. Michelle Mazur makes some good points -- sticking to one [...]

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