I recently returned from a couple of life science conferences: the Bourne Partners Executive Summit and the fourth annual ACP-LS, a conference dedicated to marketing (and sales) in the life sciences. These types of conferences often take a look into the future. In this issue, I’ll be reporting on some of what I learned at these life science conferences—and I’ll be making some of my own predictions for the future, drawing on the wisdom of crowds.
For companies large or small, trade shows are effective marketing and sales tools. According to CEIR, meeting a prospect at a trade show versus in the field saves an organization an average of $943. So how can you make sure that your trade show attendance is producing impressive results for your company? Here are some tips to [...]