I recently returned from a couple of life science conferences: the Bourne Partners Executive Summit and the fourth annual ACP-LS, a conference dedicated to marketing (and sales) in the life sciences. These types of conferences often take a look into the future. In this issue, I’ll be reporting on some of what I learned at these life science conferences—and I’ll be making some of my own predictions for the future, drawing on the wisdom of crowds.
For companies large or small, trade shows are effective marketing and sales tools. According to CEIR, meeting a prospect at a trade show versus in the field saves an organization an average of $943. So how can you make sure that your trade show attendance is producing impressive results for your company? Here are some tips to [...]
Having worked in the life sciences for more than two decades, we have seen a number of marketing errors commonly made by life science companies. As a follow-up to last month’s article about strategic errors, this month we’ll discuss some widespread tactical errors and provide suggestions about how to both identify and address them.
The previous issue covered the general topic of marketing at life science trade shows. This issue extends that line of thinking to examine how you can maximize your effectiveness at the show, building on the differences between it and a normal selling environment.
Trade shows are a unique opportunity to connect with others in your industry. Yet all too often, companies waste these opportunities. This article (the first of two), covers trade show trends, and how to prepare for a trade show. The next in the series will cover the design of your booth itself and your behavior at the show.