Marketing and Strategy During Covid-19

Reputations are forged during times of crisis. How are you adapting to this new environment?

The Covid-19 pandemic has upended the way the world does business. Every industry, regardless of size or region has been disrupted in some way. How are you adapting your brand strategy and marketing efforts to succeed in this new landscape?

We understand that this is a time of uncertainty, and the outbreak is – in a word – scary. Many brands and businesses are scrambling to stay aligned. But the life science marketing experts at Forma have been working hard to help our partners endure this unprecedented event, and we’ve positioned them to emerge healthy and successful once the business world begins to stabilize. If you’re looking for answers about which marketing initiatives will suit your needs, we’re confident that we can help you too.

Please don’t hesitate to reach out with questions. Even if Forma isn’t a good fit for your needs right now, we’re still happy to lend a (freshly-washed) hand however we can. We hope you and your loved ones stay safe and healthy during this turbulent time.

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Where should you be focusing right now?

  • Positioning | Is your positioning tightly focused?

  • Content | Are you sharing valuable, unique content?

  • Content Strategy | What’s your plan for leveraging your content?

  • Employer Branding | Are you communicating with your employees?

  • Pricing | Are your pricing practices outdated or irrelevant?

Featured Whitepapers

Looking for more guidance after watching the video? Check out our library of whitepapers for more insights into how to position your brand for success.


Get in touch!

We’re excited to help you with your marketing initiatives! Whether you’re looking to stand out from your competition or you’re starting a brand new project you’d like some expert advice on, we’re happy to have a conversation about anything (and everything!).


  • 311 New Bern Avenue #28537, Raleigh, NC 27611

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