Insights

In the life science industry, where scientific breakthroughs compete for attention and regulatory landscapes shift constantly, success depends on more than innovative research. It requires a deep understanding of the market you’re entering, the competitors you’re facing, and the opportunities hiding in plain sight. Market intelligence has become an essential strategic function for life science […]

Your audience is hungry for answers. Your job is to provide them. In the competitive and highly-regulated world of life sciences, brands must go beyond traditional marketing tactics to establish trust and authority with your audience. One of the most effective ways to achieve this is by providing the best answers to your audience’s questions. […]

In the dynamic realm of B2B life science marketing, feedback is the compass guiding effective strategies. While measuring the byproducts of marketing actions is a common approach, the intricacies of this sector pose challenges. Low transaction volumes and the intertwined roles of marketing and sales make it arduous to establish a direct link between specific […]

Forma conducted a survey comprised of questions regarding business behavior and the 2020 Covid-19 outbreak. Respondents were asked a variety of questions about how their organizations are reacting to the current environment.

Choosing a name for a life science company, product or service can be difficult. Any choice will generate a strong, almost instantaneous response, carry great emotional weight and (ideally) last a long time. How do you choose a name while avoiding the emotional rollercoaster that such choices often bring? I outline an eight-step process. But first, let’s talk about the importance of choosing the proper name.

The terms User and Customer research are sometimes used interchangeably, and while there can be some similarities between these two types of research, there are distinct differences. In general, both of these types of research focus on understanding behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. However, that is where […]