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Employee Turnover (and Marketing)

Why am I (an expert in the field of life science marketing) writing about employee turnover? Because the two are intimately connected. I’ll lay out the case here and in upcoming issues.

The Power of Tone of Voice in Life Science Marketing – Part 7

Tone of voice (and the archetypes that can help define and guide it) is a powerful tool for differentiating an organization and a set of offerings. Given its power, it’s surprisingly underutilized by life science organizations. Keep in mind, however, that like all tools it can be powerful when used correctly—and cause significant problems when used without care. Since the team at Forma has been deeply involved in using tone of voice and archetypes as part of our marketing toolkit for several years now, I’d like to offer a few cautions.

The Power of Tone of Voice in Life Science Marketing – Part 6

Tone of voice is a powerful tool for differentiating your life science offerings. In the previous issue, I discussed the need for consistency. Since every employee has the potential to be a brand ambassador, ensuring consistency means aligning all employees around a single tone of voice.

The Power of Tone of Voice in Life Science Marketing – Part 5

Tone of voice is a powerful tool for differentiating your life science offerings. In the previous issue, I discussed how tone of voice can be guided by archetypes. I also reviewed some experiments demonstrating the self-reinforcing nature of archetypal patterns. This self-reinforcement plays a crucial role both in enabling archetypes to guide tone of voice and allowing a particular tone of voice to be understood as a component of an archetype’s pattern.
In this issue I build on those topics by looking at other patterns, biases and heuristics that support the need for consistency when using tone of voice in your life science marketing efforts.

LATEST BLOG POSTS

10 Impactful Ways to Supercharge Your Life Science Website

Is your life science website as good as it can be? Chances are, it isn’t. Don’t feel bad, every site on the internet can be improved in some way. The good news is that many of the most impactful site optimizations are easy to implement. In our line of work, we’ve seen sites ranging from […]

The Top 8 Chrome Extensions For Life Science Marketing Agencies

With the myriad of life science marketing agencies out there, it can be hard to tell which ones are worth their salt. What do most life science marketing agencies have in common? Visit any one of their sites and you’ll likely be inundated by claims of being “the best” or having “teams of experts”. But […]

Forma Among Winners of Best Advertising Agencies in Raleigh 2020

RALEIGH, NC, May 6th, 2020 — Forma Life Science Marketing has been selected as one of the Best Advertising Agencies in Raleigh for 2020. Of 91 agencies reviewed, Expertise.com selected the top 37 digital marketing and advertising agencies serving the Raleigh area, with Forma occupying the 10th slot. The selection criteria was based on reputation, […]