3 Keys to Employer Branding and Employee Engagement

Are your employees engaged with your brand? Forma CEO David Chapin asserts that it’s time for marketers to lead the charge when it comes to employee engagement. By leveraging the power of your life science brand, you can guide your employees to becoming engaged evangelists.

COVID-19 and the State of the Market

Forma conducted a survey comprised of questions regarding business behavior and the 2020 Covid-19 outbreak. Respondents were asked a variety of questions about how their organizations are reacting to the current environment.

Harnessing Archetypal Patterns to Improve Employee Alignment

One of the surprising benefits of using archetypes is that when properly applied, they can dramatically improve employee alignment and team performance. How? In this issue, I unpack the specific nature of archetypal patterns and dig into research which reveals that these patterns are not identical from one person to the next.

Employee Turnover (and Marketing)

Why am I (an expert in the field of life science marketing) writing about employee turnover? Because the two are intimately connected. I’ll lay out the case here and in upcoming issues.


7 Ways to Give Thanks and Align Internal Teams

Your workforce is the backbone of your life science company. Too often, employers don’t take the time to check in on the wellbeing of their workers, which can lead to organizational issues down the line. How can you guarantee a strong brand if you don’t take the time to align internal teams? Believe it or […]

Who’s Googling You? The Importance of Online Reputation Management

Online reputation management is a relatively new term for a decades-old approach to digital marketing. At its core, online reputation management is the purposeful monitoring, analyzing, and optimizing your digital reputation on the internet. This can apply to both individuals and brands. For example, a manager may perform an online search for a potential new […]

5 Examples of Scary Website Design and How to Avoid Them

Don’t spook your audience with bad website design! As a life science company, your website is your lifeline. It’s your best tool for engaging your target audience and delivering content that will compel them to start a conversation with you. Tragically, many life science companies are scaring away potential customers by failing to implement appropriate […]