Library

LATEST WHITE PAPERS

Diagnosing Issues with Employee Engagement, Alignment, and Retention

Are you facing issues with employee engagement, alignment and retention? We’ve got some thoughts on the matter and a few ways to explore further. If you only have a few minutes, watch the video. Or you can read the following summary for an overview of this important topic. If you want to dive deeper, please read the entire whitepaper.

5 Essential Marketing Questions Every Life Science Organization Should Be Asking

What does your audience need? What makes your service offerings unique in a crowded life science sector? How are you communicating your story? These are a few of the crucial questions that can help differentiate your brand and elevate you above your competitors. The answers won’t be easy to come by, but without serious thought and research, your brand may become generic and commoditized.

3 Keys to Employer Branding and Employee Engagement

Are your employees engaged with your brand? Forma CEO David Chapin asserts that it’s time for marketers to lead the charge when it comes to employee engagement. By leveraging the power of your life science brand, you can guide your employees to becoming engaged evangelists.

COVID-19 and the State of the Market

Forma conducted a survey comprised of questions regarding business behavior and the 2020 Covid-19 outbreak. Respondents were asked a variety of questions about how their organizations are reacting to the current environment.

LATEST BLOG POSTS

Marketing Problems? Treat the Cause, Not the Symptoms

In medicine and in marketing, treating symptoms can bring temporary relief, but it doesn’t address the root cause. Nowhere is this more clear than in marketing for the life sciences. Just as in human health, a single root cause might give rise to a whole host of symptoms. In marketing, these symptoms might be: Lack […]

3 People Who Shouldn’t Define Your Brand Positioning (And 1 Who Should)

Brand positioning is one of the most critical elements of sales and marketing in the life sciences. As CultBranding.com says,”brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement.” A strong, differentiated position […]

3 Reasons Why Your Marketing Content is Boring (And How to Fix It)

Boring marketing content can cause your conversion rates to plummet and your bounce rates to skyrocket. Hundreds of life science companies struggle with how to leverage their content and drive engagement with their audience. Whether it’s an under-nourished content library or a mismatch of tone of voice, it’s all too easy to bore your audience […]