Life science market research.
Testing hypotheses should be second nature to people in the life sciences. But when it comes to marketing, companies are all too often comfortable with conjecture and conventional wisdom.
Our research shows that this is a mistake.
Life science market research can, quite simply, mean the difference between success and failure. You can deploy it to explore the attitudes and beliefs of consumers and accurately map the competitive landscape; benchmark current perceptions and assess future messages; test assumptions and gain invaluable intelligence.
Forma can help you conduct the right kind of life science market research in the right way to get the most for your investigative investment. (While lowering the risk factor in your overall marketing investment. Nice, huh?)
This can include qualitative measures such as focus groups and in-depth interviews, and broad quantitative tools such as internet surveys — conducted, if need be, across the globe and in multiple languages so you can connect with your most valuable audiences (including employees).
The more you know, the smarter you get. But don’t just accept that at face value; read on and put it to the test.