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Outbound marketing tactics in action.

Before you can go out and share your story with the world, you have to get your story straight.

Which means that work on your outbound marketing tactics really begins with your unique position — the unique, compelling stance that drives your sales presentations, lead generation materials, website, even internal sales training.

With our knowledge of the industry and understanding of every stage of the buying cycle, Forma will take what we together develop at the strategic level and bring it to life across all of your outbound marketing tactics. The result will be a coordinated, well-executed set of touchpoints that work together to reinforce your position and archetype — and set you apart from the competition

It’s about much more than redesigning a slide deck. It’s about using that slide deck (and sales collateral and case studies and everything else) to turn a complicated situation into a compelling story that only you can tell.