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The Secrets to Effective Lead Nurturing in Life Sciences
There is a great deal of misunderstanding about lead nurturing in the life sciences. Apparently, some see nurturing as a chance to continue their strong-arm sales tactics. Some see nurturing as a waste of time.
In this webinar, David Chapin will go over 15 reasons you should be nurturing your prospects and the 8 activities that make up a proper lead nurturing program while revealing best practices in each.