AptivSolutions

Problem:

Formed from the merger of six clinical research organizations, CR, LLC needed a new name, a new position, new messages, a wide array of marketing materials and a launch plan, all within a tight timeframe.

Solution:

After carefully analyzing the competitive environment, Forma guided the international management team in deciding on a new name, a clearly defined position, a compelling and unique value proposition, new messages and a new identity. We backed up our recommendations with several phases of market research that involved respondents from around the globe.

Results:

Launched in 2011 at DIA, the Aptiv Solutions name is now widely known. Website traffic increased significantly and the CEO called the results “incredibly effective.”

Services Provided: