Case Studies


Repositioning an offering to create a 22% increase in purchase orders for a world leader in microbiology

BioMérieux | Lab Instrumentation

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Differentiating the messaging and sales process for CTMG, a CRO, leading to a 292% increase in revenue

CTMG | Patient Recruitment

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New positioning and differentiated sales strategy to help Agilent sell in a competitive market

Agilent | Lab Instrumentation

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“Our portfolio of solutions effectively doubled over 5 years. While this was a good problem to have, our messaging and position were being compromised and becoming very fractured. 

We brought our new challenge to Forma and we emerged with a compelling story, one that included not only instruments but software and services, clearly differentiating us from the competition.”

allan mohessAllan Mohess, Director of Marketing Communication | bioMérieux

Successful branding during a merger of six CROs led Aptiv, a Top 20 CRO, to significant revenue increases

Aptiv Solutions | CRO

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Implementing successful sales and marketing tactics for Enthalpy, leading to double-digit sales growth

Enthalpy | CRO

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Successful global repositioning for Chiltern, a Top 10 CRO, to increase sales and compete in the global CRO marketplace

Chiltern | CRO

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“Forma offers great marketing strategy – we got clear and powerful recommendations, giving us a strong understanding of our competitive advantage. 

Forma executes – we got on-time delivery, a strong launch for our new organization, and incredibly effective results.

Forma understands the life science sector – we got sophisticated insight and clear rationale.

Forma leads – we got professional guidance that helped our international leadership team develop both consensus and confidence.

Forma is a definite member of our marketing team here at Aptiv Solutions.”

pat donnellyPat Donnelly, CEO | Aptiv Solutions

Developing high-impact graphics and sales diagrams, leading to an increase of 80% in client’s perceived value

LipoScience | Diagnostic

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Executing an accelerated product launch on a highly complex and breakthrough stem cell product for ATCC

ATCC | Bioresource Center

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Creating market acceptance for TearScience by launching a new treatment for dry eye disease

TearScience | Diagnostic

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Get in touch!

We’re excited to help you with your marketing initiatives! Whether you’re looking to stand out from your competition or you’re starting a brand new project you’d like some expert advice on, we’re happy to have a conversation about anything (and everything!).

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