About Us 2024

About Forma

Forma was founded in 1987, and we’ve spent decades developing effective brand strategies and executing digital marketing initiatives for life science companies.

Who We Are

We’re a team of marketing strategists helping life science brands differentiate themselves, align internal teams, expand their digital footprint, and grow their business.

Forma is based in Raleigh, NC and we work with both domestic and international clients. Our team has been recognized for numerous achievements, including Best Life Science Consultant in Triangle Business Journal’s 2013 Life Sciences Awards, and we’ve been featured in the Harvard Business Review, Life Science Leader, and Medical Marketing & Media.

Forma works with some of the biggest brands, research organizations, and CEOs in the life science market, but we also support growing startups and medium-sized businesses that are seeking to achieve their marketing and sales targets.

Forma takes a client-first approach to marketing. We begin every project with a simple question: how can we help our clients achieve their goals? Our dedication to our customers drives everything we do, from delivering superior tactical work to providing data-driven marketing strategies that will engage your target audience and drive growth for years to come.

Who We Are

The Forma Team

Our team of strategists not only address immediate threats, but also anticipate future challenges in order to safeguard your brand against the unpredictable future. We build purposeful, agile strategies that are proven to align your brand from within and without, all while safeguarding your business against an unpredictable future.

Our team is comprised of full-stack marketers, expert strategists, and talented designers who pride themselves on helping your life science brand reach its maximum potential.

David Chapin | Founder

Archetype: The Sage

David’s strategic and tactical life science marketing expertise in pre-clinical and clinical research, drug development, medical devices, and the broader life sciences sector led him to establish Forma in 1987. His profound grasp of scientific and medical principles, combined with his unique ability to articulate complex ideas, significantly enhanced sales and marketing synergies for Forma clients. David retired from daily business operations in 2021, but his impact on the life science community continues to resonate throughout the industry.

Jeanne Frazer | CEO + President

Archetype: The Hero

As the Founder & CEO of Vitalink (est. 1996), Jeanne brings a passion for helping grow organizations that focus on health, education, and equity. Under Jeanne’s leadership, Vitalink has worked with a multitude of organizations to address complex and challenging healthcare issues, including breaking mental health barriers with the elderly; expanding cancer screening programs; reducing COVID hospitalizations and deaths, resulting in the client being recognized by the White House; and overcoming message fatigue with African American, Latino, and youth groups to reduce cigarette and vaping use.

In addition to her professional expertise, Jeanne is a cancer survivor, diabetic, speaker, stepmom, grandmother, competitive horse rider, dog lover, on the board of Cause for Paws, and has served on the Online Learning Consortium (OLC) – Diversity Equity & Inclusion Task Force.

vitalink Website Headshots_Jeanne Frazer

Boyd Wainscott | President, Mergers & Acquisitions

Archetype: The Adapter

Boyd demonstrates his expertise in navigating complex M&A transitions by enhancing value through strategic structuring, seamless integration, synergistic growth, savvy acquisitions, and astute funding. His journey began in sales and spans a diverse range of industries, with over half of his career focused on the dynamic pharmaceutical sector. His impressive accomplishments include leading 6 global companies, overseeing a portfolio of 30 businesses; orchestrating the purchase of 23 companies, while demonstrating a keen eye for strategic acquisitions; and collaborating with over 14 private equity firms, showcasing his ability to navigate complex financial landscapes.

His extensive background includes work and acquisitions involving entities such as Ciba Geigy (now part of Novartis), Imperial Chemical Industries (ICI), Burroughs Wellcome (which became Glaxo Wellcome and later GlaxoSmithKline), AHN (now Axiota Animal Health), and Pitman Moore, solidifying his reputation as a seasoned leader in the field of mergers and acquisitions.

Kathy Horn | Vice President, Operations
Archetype: The Philosopher

Kathy Horn embodies a quarter-century of expertise in research, strategy, engagement, and operations, spanning multiple industry sectors from banking to tech to healthcare. Her relentless work behind the scenes helps propel client success. Kathy’s sound business approach ensures targeted, research-based solutions tailored to the unique needs of each client.

Amanda Jackson | Director, Creative Services

Archetype: The Creator

As Forma’s aesthetic brain, Amanda balances a passion for branding, creative problem solving, big picture thinking and attention to detail. Her work has been focused on helping life science companies make the complex simple and creating innovative solutions that exceed the obvious and create the exceptional.

Amanda is versed in design and development in all aspects of touchpoint collateral, including websites, corporate identities and logos, brochures and printed materials, and infographics.

Katie Garrett | Director, Account Management

Archetype: The Protector

Katie brings over 11 years of combined experience in marketing, sales, and project management to the Forma team. In the life science industry, she is experienced in working with a range of companies including CROs, CDMOS, and other life science service providers.

Whether it is managing a website design overhaul or providing strategic direction and insight for a positioning project, Katie enjoys building collaborative relationships between clients and the Forma team.

Jordan Eller | Director, Digital Marketing

Archetype: The Wizard

Jordan is Forma’s full-stack digital marketing manager. He uses an interdisciplinary set of skills to deliver data-driven solutions and superior results to Forma’s clients. With a background in marketing and technology, Jordan’s knowledge of web development, content marketing, inbound strategy, email outreach, and search engine optimization has helped dozens of clients achieve unprecedented growth and expand their digital footprint.

In his downtime, he enjoys teaching piano and guitar to students around the Raleigh area.

Malaika Simmons | Health Equity Advisor

Archetype: The Advocate

In her capacity as COO at the National Alliance against Disparities in Patient Heath (NADPH), Malaika champions health equity with a focus on the inclusion of people with lived experience, exemplifying a holistic approach to leadership and advocacy. She takes an evidence-based, community-first approach in her work. A distinguished innovator in her domain, Malaika holds a Master of Science in Health Education (MSHE) and is working on her doctorate in International Psychology. Her path has been further illuminated as a TEDx Speaker and Human-Centered Design Workshop Facilitator through her role at Momentology Media as the Chief Empathy Officer.

vitalink Website Headshots_Malaika Simmons

Keith Weaver | Business Strategist

Archetype: The Judge

Keith brings his 30+ years of experience in guiding businesses to success and growth. His background is in professional education, management, and economics.

At Forma, Keith is a chief strategist who shapes our strategic and tactical offerings so that our partnerships always reach their maximum potential.

Honna Caro | Content & Social Expert

Archetype: The Influencer

As Forma’s social media and content expert, Honna brings a wealth of knowledge and experience to the team. HubSpot certified in content marketing and social media, Honna is adept at crafting compelling narratives that resonate with audiences. She is not only a skilled marketer but also a passionate advocate for empowerment and community building. Known for driving positive change, Honna consistently helps our clients achieve their goals and make a meaningful impact.

vitalink Website Headshots_Troy Thomas

Troy Thomas | Videography + Photography

Archetype: The Visionary

Troy Thomas is a visionary talent leading our videography and photography efforts. His expertise and creativity have been instrumental in producing groundbreaking work for health department clients, earning him multiple Aster Awards. Troy’s dedication goes beyond accolades; his compelling video narratives have the power to change perceptions and inspire action, making a significant impact on audiences. His innovative approach and unwavering commitment to excellence consistently elevate Forma’s projects, setting new standards in the industry.

Josh Fraimow | Chief Strategist

Archetype: The Provocateur

Josh is a strategic advisor to both Forma and our clients. He leverages his 20+ years in the life science and healthcare industries to deliver powerful, proven results. His innovative approach to messaging, positioning, and content marketing has resulted in dozens of client victories and unprecedented growth.

Leslie Williams | Strategist & Copywriter

Archetype: The Maverick

Leslie has worked in the life science industry for more than 25 years, and she capitalizes on her experience to create engaging and inspiring marketing content for Forma clients. Leslie likes to do things a bit differently, using her unique perspective to develop powerful, relevant, and on-point content that fuels client success. By leveraging her diverse background, ranging from the clinical laboratory to medical device marketing and regulatory affairs, Leslie has empowered a variety of life science companies to find their brand voice and stand out in a crowded field.

In her spare time, Leslie travels the Northeast in her camper and serves as a volunteer firefighter and advanced EMT in New Hampshire.

Caleigh Findley, PhD | Science Writer

Archetype: The Explorer

Caleigh is a writer and former scientist with nearly a decade of academic research experience in neuroscience. Her work has been featured in Science Unsealed, ASBMB Today, Talking About Men’s Health, and BioSpace. She specializes in generating thoughtful content marketing to educate the general public, patients, and key stakeholders on disease awareness and product knowledge.

In her downtime, she enjoys exploring the Colorado mountains around her home and trying new recipes.

Christina Haviland | Science Writer

Archetype: The Magician-Creator

Chris is a scientist and a writer who helps Forma clients with their marketing and thought leadership endeavors. Chris spent 20+ years in life science research, toxicology, and risk assessment. During that time, she also honed her innate love of writing into a formidable science communication tool.

Chris now combines her science knowledge and writing expertise to help science-based organizations succeed and grow with content that is spot-on for their target audience. She has deep experience writing white papers, articles, and other content for the life sciences, biotechnology, analytical instrumentation, science education, and more.

When she’s not writing, you will find Chris in her garden, with her horses, reading, and spending time with loved ones.

Chad Seay | Website Development

Archetype: The Engineer

Chad is Forma’s website design and development guru. He prides himself on delivering superior results in record time, and has experience across a wide variety of programming languages and content management systems.

In his downtime, he enjoys composing music and spending time with his family.

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