For companies large or small, trade shows are effective marketing and sales tools.

According to CEIR, meeting a prospect at a trade show versus in the field saves an organization an average of $943.

So how can you make sure that your trade show attendance is producing impressive results for your company?

Here are some tips to have a successful showing:

  • Start planning several months in advance
  • Stay engaged with the show social media while at the show
  • Make sure your booth staff is properly trained and knows their show objectives
  • Make sure your staff is actively engaging with show attendees
  • Wear comfortable shoes
  • No eating in the booth
  • No using phones or iPads in the booth (unless used for lead generation)
  • Step outside of the exhibit hall to take a phone call
  • Set appointments a couple weeks before the show
  • Don’t forget your business cards. Also, bring enough to last you the whole show!
  • Take really good notes on your prospects
  • Follow up right after the show