LipoScience

Problem:

LipoMed developed a new assay, one that is twice as powerful as the standard cholesterol panel in predicting the risk for Coronary Heart Disease. They were having trouble meeting sales projections.

Solution:

Forma helped rename LipoScience, and developed a new corporate identity and brand position. Forma designed print collateral, developed diagrams to explain the value and physiology of the assay, and designed trade-show booths and other materials. Forma developed new direct-to-clinician sales-support materials. Several phases of market research were conducted prior to and after the new material had been completed.

Results:

Our marketing efforts resulted in a 60% increase in the perceived value of the test, and our work was a finalist in the MM&M awards.