Using Archetypes to Discover Your Unique Voice

We harness the power of customized archetypes to differentiate your business from your competitors


A fundamental pattern that occurs in the unconscious mind.

Which archetype are you?

Helping businesses see the world in new ways

Forma has been pioneering the use of archetypes in the sectors with technically sophisticated offerings and highly technically trained buyers, such as life sciences, chemical, instruments, pharmaceutical services, medical devices, and more.

We’ve helped dozens of companies grow their business thanks to our extensive experience with archetypes and deep expertise in these technical sectors. Our unique approach to brand strategy and messaging has yielded unprecedented results for our clients, and we’d love to do the same for you.

Our Work

The Benefits of Using Archetypes

For your audience:

For your employees:

  • Increase differentiation of products and services
  • Clarify your public messages

  • Guide tone of voice and messages

  • Drive consistency in all public touchpoints

  • Guide employee behavior

  • Align employees

  • Increase employee engagement with their jobs

  • Improve team performance

Learn More About Archetypes


Get in touch!

We’re excited to help you with your marketing initiatives! Whether you’re looking to stand out from your competition or you’re starting a brand new project you’d like some expert advice on, we’re happy to have a conversation about anything (and everything!).


  • 311 New Bern Avenue #28537, Raleigh, NC 27611

Reach Out