Maybe you’ve seen the same thing we have: most marketing firms are mainly interested in creating work that makes a splash, or makes them happy, or wins awards.
We prefer producing work that addresses the real needs of our clients.
Accomplishing that, in our experience, takes several things:
Lots of questions. Clear communication. Quick responses. Direct access to the people who actually do the work. A well-managed process. Creative solutions that really fit. Impeccable implementation that really works. And a healthy sense of humor.