About David Chapin

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So far David Chapin has created 167 blog entries.

What smart people know about life science content marketing

Are you smarter than all the best knowledge on Google? Smart people in the life sciences know the answer to that question: "No." But apparently there's a substantial number of people that think they're smarter than all of Google. Their actions tell me so. They don't have any thought leadership on their site and they're [...]

By |Sales, Uncategorized|

Talking Turkey

Does anyone else feel bad for Thanksgiving? That’s right... I feel bad for a holiday. Despite being the only holiday that most organizations give you two days off for, Thanksgiving is almost completely passed over. Think about it... stores barely wait for Halloween to be over before they become a winter wonderland. Personally, any holiday that [...]

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The science behind switching out your closet

As we are now in November, temperatures have dropped below freezing a night or two.  I, like many others enjoy a pumpkin flavored anything, but for me the real joy of fall is rotating out my closet. For me it is a time of reinvigoration and reinvention. The idea of rotation is not new. In fact, historians [...]

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