Only a few short years ago, artificial intelligence seemed like a far-flung sci-fi trope seen in films and read about in books. And it certainly didn’t seem like it would revolutionize the way life science marketing content would be created.

Well, the future has officially arrived, and AI has arrived with it.

Acumen reports that the generative AI market size accounted for over 7 billion USD in 2021, and it’s projected to occupy more than 110 billion USD by 2023. This means that generative AI is poised to disrupt the way that many biotech, CRO, and CDMO organizations approach their content strategies both now and in the future.

Industry disruption can be a cause for concern, but it doesn’t have to be. Instead of panicking about the usual questions (“Will I be replaced by a robot?”), it’s more useful to consider the ways you can adopt AI to elevate your life science marketing instead.

We’re outlining the reasons why AI won’t be replacing our life science marketing jobs, and how you can leverage the power of this exciting new technology to supercharge your content strategy moving forward.

If you’re looking for an agency that can help bolster your existing content strategy, or you need help developing one from scratch, check out Forma’s content strategy services and start creating compelling life science content today!

Reason 1: AI can augment the human experience, but it doesn’t replace the human experience

Generative AI can research almost any subject on the internet, and turn that research into content. Unfortunately, because AI is still in its early stages, the content it creates can be inaccurate or biased. This is because AI lacks the contextual discernment that humans are capable of.

Does this mean that AI will eventually become so advanced that content writers will become totally obsolete? This is not likely due to the simple fact that human writers are valued because they can offer thought-provoking insights and perspectives on the world, whereas AI can only recite information it collects from the internet.

However, this doesn’t mean that life science marketers can ignore it and continue as if nothing has changed. The prevalence of AI will force content writers to adapt to this new technology, or risk falling by the wayside. The best way to think about this is to consider AI as an efficient assistant in the creation of new content, and not a full replacement for the writer themselves.

Reason 2: AI won’t be replacing search engines

As more marketers and consumers leverage AI chatbots to get quick answers to common questions, it stands to reason that they’ll be using search engines less frequently. If that’s the case, why hire an employee or marketing agency to help manage your SEO initiatives?

The experts agree: search engines aren’t going anywhere, and neither are the professionals that are trained to perform the research necessary to capitalize on changes in the digital marketing landscape.

Generative AI chatbots all rely on search engines to provide the data needed to create content, and search engines can help battle AI’s mistakes and inaccuracies. So as marketers, instead of fearing AI, we should be using it to reduce the amount of time we spend researching so we can focus on generating compelling content that drives traffic and converts customers.

Reason 3: AI may eliminate some parts of the creative process, but it will also elevate marketers to new heights

It’s no secret that AI will eliminate some aspects of the content creation process. The flipside is that it will also provide life science marketers with a powerful tool for collecting data and insights, which they can then use to create blogs, whitepapers, articles, and other content.

For marketers, it’s a matter of perspective. Are you going to be the type of marketer that refuses to adapt and rejects technology? Or will you be someone who embraces technology and uses it to propel your business past your slower competitors?

If you’re curious about how you can develop a powerful content strategy for your life science organization, reach out to the life science experts at Forma today!