Forma Life Science Marketing, a leading marketing firm for life science, biotech and pharma companies, today announced that David Chapin, CEO and chief strategist is presenting a lecture at the Belk College of Business, UNC Charlotte for the Business of Biotechnology MBA class on Wednesday, June 17, 2010.
Chapin’s presentation, entitled “The Marketing of Science: A Specialized Focus on Trends in Life Science Marketing” will highlight current industry and marketing trends that drive the life sciences industry and lead to successful marketing engagements.
“Marketing in the life sciences requires a specialized expertise and focus beyond generalized marketing tactics,” said Chapin. “The complex science and technically sophisticated audience play a large role in influencing the marketing strategies in the B2B life sciences industry.”
Chapin is a highly regarded thought leader who specializes in strategic marketing development for fast-growth and emerging markets. He has a Bachelor’s degree in Physics from Swarthmore College and a Master’s degree in Design from NC State University. His work has been recognized by AIGA, and featured in publications such as the Harvard Business Review, ID magazine, Print magazine, Design News magazine and Medical Marketing and Media. He has authored several articles for national trade journals including Contract Pharma, Med Ad News and Life Science Leader. He has taught at the Kenan-Flagler Business School at UNC-Chapel Hill and at the College of Design at NC State University.